Lidl, a European-based grocer, is not your average grocery store. With top-quality meats and produce, fresh bakery finds, expertly curated selection, intuitive layout, and jaw-dropping prices, Lidl is designed to surprise. To reintroduce this wonderfully unconventional grocer to U.S. shoppers, MONO created a fully integrated campaign for savvy explorers who crave something better. "The Super-Est Market" is refreshingly different, and showcases everything that makes Lidl special — rooted in simplicity, driven by joy.