Modern dating feels like a competitive sport with an outdated playbook. Don’t text back too soon. Let him make the first move. Expect unsolicited d**k pics. To combat these antiquated rules, Bumble, the women-first dating app, introudced a new suite of safety tools — Unmatch, Private Detector, and Snooze Mode — to let women play the dating game by their rules, at their pace. Our national campaign highlighted the ways Bumble helps users avoid foul play within the app without losing its playful, supportive tone. Three bold videos and social content set the record straight by challenging tired dating norms: 🍆 or 🍑 pics? Blur. Misogynistic language? Block. Swiping fatigue? Snooze. Bumble makes the game safer — and way more fun.