When we were tasked to launch a French coffee brand in the U.S., our biggest challenge was carving a unique space alongside the behemoth marketers of American coffee. We positioned L'OR (a JDE Peet's brand) as much more than a quick caffeine fix — it's an elevated experience that awakens the senses and inspires your ambitions. A Masterpiece in Taste romances this connection between premium coffee and the pursuits of those who drink it.